Branson Radio Stations Gain New Ownership

Branson radio will have some new faces at the top of the organizational chart following a Friday announcement.

Former Arkansas Governor Mike Huckabee has assumed full ownership of Ozark Mountain Media, the organization that operates KRZK, 102.9 the Z, My 100.1, 98.1 KCAX, and KHOZ. All transactions related to the move are finalized pending approval from the FCC.

“I hail from Hope Arkansas and have had a long time affection for radio broadcasting and the Ozarks region,” Huckabee said in a press statement, “so this acquisition and deeper engagement is a good fit for me. I’m proud to be associated with the people and businesses in this area and look forward to contributing to the region’s success.”

The changes will bring the return to the radio scene a legendary Branson area broadcaster, Steve Willoughby. Willoughby was part of the “Steve and Janet in the Morning” show that was the anchor of the KRZK lineup for 22 years. Willoughby will serve as the group’s new general manager.

“We will give audiences the content they want while providing advertisers with an efficient and effective way to share their story and reach potential customers,” Willoughby said in a statement. “Our core team is solid. We will honor our relationships in the community and build on a long history, while evolving for the new era of broadcast and digital communications.”

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