Bass Pro Shops’ Johnny Morris Makes Forbes 400

Springfield businessman, philanthropist, and noted conservationist Johnny Morris has been ranked 207th in the latest Forbes 400 ranking of the wealthiest Americans.

According to Forbes, Morris has a net worth of $3.9 billion as of October 11, 2019.

The 71-year-old Morris began the Bass Pro empire selling fishing supplies from the back of one of his father’s liquor stores. Under Morris’s leadership, the company has become one of the dominant forces in the sporting goods industry, including being able to purchase rival Cabela’s, and doubling their market reach.

Morris was listed with a 9 out of 10 rating in Forbes’ “self-made” list, and was given a 4 out of 5 rating for philanthropy (with 5 being the “most philanthropic” rating) with an estimated 10% of his net worth given away.

Morris speaks often of Bass Pro’s conservation efforts and its importance to the community and their business.

“The people of our company believe very strongly that the future of our industry, the sports we serve, and the sports we personally enjoy are absolutely more dependent upon our conservation efforts or how we manage our natural resources than anything else. It is far more important than any catalog we mail, any new store we open, or any new products our vendors create,” Morris states on the Bass Pro website.

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