Missouri State Extends Deal with Adidas

If you want to rock your Missouri State gear for the next seven years, be ready to rock Adidas.

Missouri State announced today a seven-year partnership with Adidas that will run through the 2025-2026 season. The partnership between MSU and Adidas began with a five-year contract in 2014.

“Adidas is one of the top athletic brands in the world, and we are excited to continue our partnership,” Director of Athletics Kyle Moats said in a statement. “All of our teams benefit by being under one umbrella and having one look, which truly makes us Team Adidas. Our student-athletes appreciate the one team concept. As a brand, Adidas brings instant recognition along with quality products to our student-athletes, coaches and fans. Through this seven-year extension with Adidas, Missouri State will be able to continue to improve upon the experience of our student-athletes, coaches and fans.”

All 17 of MSU’s intercollegiate programs and spirit squads will be part of the deal.

The deal will also bring additional revenue for MSU based on NCAA Tournament appearances and advancement, coaching awards and Missouri Valley Conference All-Sports Trophies.

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